story.
IPSY is your beauty BFF in a box! Every month, they surprise you with a glam bag full of personalized makeup and skincare goodies picked just for you. Using your beauty vibes (aka customer data) and some clever algorithms, IPSY curates the perfect mix of products to match your style and keep you glowing.
the project.
As an illustrator, I highlighted the many layers of Gabrielle Union, from her love of basketball to bacon. I wanted the portrait to show how she continues to redefine beauty with self-love, authenticity, and individuality, embracing self-expression over trends.
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As February’s IPSY Icon Box curator, her collection celebrates individuality and invites you to see yourself as an ever-evolving masterpiece.
creative process.
With just three days to illustrate Gabrielle Union, I dove into the creative process in my in-home art studio. Working with fabric, alcohol markers, paper, and acrylic paint, I crafted layers to assemble a full portrait of her, from head to ankle, on a four-foot canvas. In a race against time, I placed the pieces together on the canvas hour before she arrived to film her scenes for the campaign.
the shoot.
IPSY is your beauty BFF in a box! Every month, they surprise you with a glam bag full of personalized makeup and skincare goodies picked just for you. Using your beauty vibes (aka customer data) and some clever algorithms, IPSY curates the perfect mix of products to match your style and keep you glowing.
the reveal.
Clues Before the Reveal.