Hustler Hollywood is an upscale, modern erotic boutique dedicated to providing a sophisticated shopping experience for the sexually curious.
In this role, I strategically combined design elements to develop aesthetically appealing layouts, advertisements, reports, logos, packaging, and more for the Hustler Hollywood brand.
For content, I would work with photographers and creative staff on shoots to get the right photos and videos to be used for social media, in-store banners, emails, and more.
Including engaging headlines, subject lines, copy, and links to the email instead of using the previous strategy of using a large photo linked for campaigns resulted in a 30% improved open rate within a month of testing.
I would use design elements composition, typography, color, messaging, as well as seasonal design trends to speak to the consumer.