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Art Direction

Juneteenth Campaign

story.

Bath & Body Works is a specialty retailer that offers a range of exclusive fragrances for the body and home like body lotion and body cream, body wash, hand soap, and fine fragrance mist.

art direction.

For Juneteenth, I partnered with Bath and Body Works to create artwork inspired by the holiday for their social media and email campaign.

To highlight the illustration, I shot video of the artwork being created and spoke about my thoughts about Juneteenth. "I wanted this piece to embody Black joy and show that Black people are able to find happiness despite a traumatic history of oppression. As the saying goes 'we are ancestors' wildest dreams,' so why not celebrate?"

contest.

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In addition, the artwork was included in the company's sweepstakes. Information is below:

We're giving 5️⃣ lucky fans a chance to win one (1) signed & framed print each! Here’s how to enter:
🤝 Follow @snoopdoggydom & @bathandbodyworks
❤️ Like this post
💬 Tag a friend in the comments & include #sweepstakes

email
campaign
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"I wanted this piece to embody Black joy and show that Black people are able to find happiness despite a traumatic history of oppression. As the saying goes 'we are ancestors' wildest dreams,' so why not celebrate?"

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