work.

Designer

STARZ

• Collaborate with Interactive Design and Art Directors to create interactive and digital content for brand campaigns, ensuring that all digital placements meet the highest visual standards.

• Develop creative concepts for marketing campaigns by working closely with influencers, props, and show actors through hands-on operation or agency partnership.

• Create marketing and production assets such as platform images, digital banners, social media content, websites, newsletters, and emails daily while maintaining brand consistency.

• Prepare and package digital design files before their publication, as well as versioning assets.

• Partner with copywriters to sell ideas through tweets to long-form video content.

• Utilize campaign data to analyze performance and assess campaign ROI.

• Keep up-to-date with the latest social trends and translate them into impactful video and photo creatives to drive conversion and get people to react, engage, and share. 

​

Designer

Forbes

Contribute to creating and developing Forbes brand materials such as the media kit, editorial, franchise, and core platform materials. In addition, I designed top-selling apparel for the brand's store.

​

Regional Marketing Manager

Covered California

Collaborated with franchise enrollment centers across Los Angeles and Orange County to ensure adherence to Covered California brand guidelines and expectations.

• Developed and launched enrollca.com from mockups to content creation.

• Created diverse digital and print campaigns to promote brand diversity efforts, reaching 250k+ potential customers in various languages. 

• Utilized AI tools to create engaging content strategies for social media and email.

• Orchestrated in-person promotional events to influence passersby to enroll in health insurance in collaboration with top insurance agencies including Kaiser, Oscar, and Blue Shield.

• Executed strategic marketing plans  utilizing paid media, email, and CRM to drive enrollments resulting in new leads that generated an additional $650k in 2022.

• Produced enrollment center pitch decks to secure sponsorships from health insurance carriers in exchange for product advocacy, resulting in $750,000 in funding in 2022.

• Worked on a successful company pitch to sell Collective:Choice to a larger insurance agency, Alera, resulting in a multi-million dollar closing.

​

Art Director

Freelance

• Collaborated on campaigns for 10+ global clients, including Walmart and Procter & Gamble.

• Contracted by top agencies, such as FleishmanHillard, to oversee projects and ensure success.

• Created viral TikTok and Instagram content, receiving over 1 million views within a month. This led to collaborations with Bleacher Report and LA Times.

• Designed for Gilead Sciences, a pharmaceutical company, for a number of diversity initiatives.

• Contributor for CNBC, educating creatives on achieving work-life balance.

• Built two verified accounts, @snoopdoggydom and @domoink, through viral content and brand collaborations, resulting in account verification.

Select Achievements

• • Created art panels for the Samsung Bespoke line, which sold out within a week of launch.

  • Created a home decor line in-house and online at Target locations nationwide.

    • Partnered with influencers and content creators such as Tabitha Brown to drive launch engagement, resulting in products selling out in less than two weeks.

  • Art directed brand’s Juneteenth campaign. Content went viral reaching 500K on social media.

  • Illustrated licensed Star Wars artwork for Disney’s product line. 

​

Marketing & Operations Manager

DomoINK

• Founded DomoINK, a retailer celebrating inclusivity through unique art and lifestyle products.

• Developed a fully automated website, DomoINK.com, requiring minimal management.

• Increased sales on Etsy by 32% through SEO optimization of search listings and rankings.

• Utilized paid media ads through Instagram and Facebook to double revenue.

• Developed strategic plans that grew revenue from $0 to six-figures in less than a year.

• Successfully secured a $10,000 business development grant from the LA Lakers.

• Created engaging and viral content that led to multiple in-store partnerships with Walmart.

• Orchestrate vending at events across the United States, including Essence Festival.

• Garnered media attention from reputable news outlets such as CNN and Fortune.

• Launched influencer marketing campaigns that resulted in a 40% increase in brand awareness, through partnering with micro influencers  generating over 1 million impressions.

​

Marketing & Operations Manager

Marcus & Millichap

• Optimized escrow processes for over 200+ listings, managing transactions of $350M, and ensuring adherence to contract terms resulting in a 100% transaction closure rate.

• Recruited and trained a team of two administrative assistants within six weeks, resulting in a 50% increase in overall efficiency.

• Led the planning and execution of over 50 events, including client retreats and open houses, resulting in a 25% increase in lead generation.

• Expertise in developing high-quality marketing materials from offering memorandums to email campaigns for listings, leading to a 30% increase in interest from potential buyers. 

​

Marketing Manager

Giant RV

• Managed the brand across all touchpoints of the user journey including website, email, social media and display advertising, ensuring consistent messaging and design.

• Devised in-person pop-up promotional events with the sales team to penetrate target markets, resulting in  an additional $10M in annual revenue.

• Created an integrated P&L model to forecast and analyze marketing sales contribution across $5M of channels that led to a 16% increase in quarterly sales.

​

Digital Marketing Manager

Hustler Hollywood

• Authored and distributed 520K+ marketing emails per campaign using A/B testing, increasing daily revenue by 20% and 60K+ additional engagements.

• Developed visual brand guidelines, creating content for the website and social media, and grew Instagram following to 20K+.

• Redesigned landing page with SEO optimization, resulting in a 30% increase in conversion rates and producing 100K+ unique leads monthly.

​

Creative Digital Project Manager

Best Choice Products

• Coordinated 400+ product launches via social media, website content, product listings, and email campaigns, increasing sales by 35%.

• Promoted from graphic designer role to supervise a 5-member marketing team in developing targeted campaigns across Amazon and eBay.

• Led the 2016 launch of a Christmas tree that became an Amazon bestseller, averaging 50K trees sold and generating over $5M in monthly revenue during the holiday season.

​