story.
Crystal Dynamics is a renowned video game developer located in San Mateo, California. The studio is recognized for its work on "The Tomb Raider" series, as well as the Legacy of Kain and Gex franchises, along with Marvel's Avengers.
role.
social media manager
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Strategize and execute multi-channel campaigns for Tomb Raider, driving growth across social platforms (Facebook, Instagram, TikTok, YouTube, X, BlueSky).
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Produce engaging content (teasers, trailers, behind-the-scenes) while ensuring brand consistency and boosting fan engagement.
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Collaborate with marketing, PR, and development teams, analyze audience behavior, and create diverse content to enhance community interaction.
the game awards.
At The Game Awards, I supported the global reveal of Tomb Raider: Legacy of Atlantis and Tomb Raider: Catalyst by bridging creative direction, franchise strategy, and fan engagement.
For the project, I provided guidance on trailer art direction to ensure visual consistency with the Tomb Raider brand while signaling a new era of the franchise.
On site at the Peacock Theater in Los Angeles, I led social and experiential coverage of the announcements, including talent interviews and real time content creation. This transformed a single broadcast moment into a multi platform launch, expanding reach, driving conversation, and deepening fan connection around the new titles.
featured
@tombraider posts.
partnership highlights.
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restoration.
Lara Croft has been a pop culture icon for 30 years, but much of her media hasn’t been well archived. Using my design background, I restore everything from vintage magazine spreads to early 2010s screenshots for high-res use on TombRaider.com and social media.
lara croft cameos article.
Lara Croft has appeared everywhere from Disney’s Wreck-It Ralph to How I Met Your Mother, and we spotlighted a few of those cameos in a recent article.
old book spread.
We had access to the PDF version of the book 20 Years of Tomb Raider: Digging Up the Past, Defining the Future, but the image quality was less than ideal.
restored images.
I searched through old shows on streaming platforms like Netflix and Disney+, as well as YouTube clips of archived episodes, to find higher-resolution images for the article.
social media promo.
With fans speculating remasters of Tomb Raider: Legend and Underworld, I shared Croft Manor images featuring in-game computers displaying Lara Croft’s cameos to keep the buzz going.
featured
@crystaldynamics posts.
