story.
Crystal Dynamics is a globally recognized game studio behind iconic franchises like Tomb Raider. I played a key role in evolving its social presence, turning content into community and audience into engaged fans across a multi-million follower ecosystem.
role.
social media manager
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Led global social media strategy across Facebook, Instagram, TikTok, X, YouTube, Threads, and emerging platforms for a multi-million audience
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Developed and executed multi-platform campaigns supporting major releases including Tomb Raider Remastered.
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Produced and edited video content, directed creative assets, wrote articles, and conducted talent interviews to support high-performing social campaigns
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Partnered cross-functionally with internal teams, agencies, and brand collaborators while leveraging analytics to continuously optimize performance
@tombraider followers.
Grew Tomb Raider’s global social audience to over 2.9M+ followers, adding 1.18M new followers (+67% growth) across platforms through strategic content, community building, and campaign execution.
Youtube
115K → 171K
+59K Growth
Instagram
300K → 367K
+67K Growth
Facebook
1M → 1.4M
+400K Growth
TikTok
89K → 170K
+81K Growth
X
180K → 763K
+583K Growth
Threads
39K → 52K
+13K Growth
BlueSky
Launch → 3K
New Platform Add
Discord
12K
the game awards activation.
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I conducted an on-site interview with Alix Wilton Regan, the voice and performance actress behind Lara Croft, creating content that connected fans directly to the future of the franchise.
Alongside talent coverage, I oversaw the global social rollout of newly revealed titles, including:
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Tomb Raider: The Legacy of Atlantis
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Tomb Raider: Catalyst
This included coordinating the release of trailers, teaser content, and follow-up assets across platforms to maximize visibility and engagement during one of gaming’s biggest global moments.
Results
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500K+ new social followers
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171M global viewers during The Game Awards broadcast
featured
@tombraider posts.
partnership highlights.
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