story.
Covered California is a free service that connects Californians with brand-name health insurance under the Patient Protection and Affordable Care Act.
With franchise enrollment centers selling under the brand name, Covered California. I was hired to make sure the enrollment centers worked under brand guidelines and were successful.
social media.
Before my role as a regional marketing manager, I created marketing assets for Covered California's social media as a designer.
collective:choice.
As regional marketing manager, Collective:Choice was the franchise enrollment center I oversaw.
Collective Choice is an agency partnered with Covered California to educate and enroll consumers in a plan that best fits their needs. The agency recognized for being ranked as one of the top five health insurance agencies in California.
branding.
There was no website or true brand presence before I received the account in 2019.
My first task was to aid in brand recognition. I set up the guidelines for typography, palette, and imagery.
logo rework.
OLD LOGO
NEW LOGO
palette.
Blue recharges energy, heals emotions, and gives balance. While orange is energetic, friendly, and active.
Astronaut
Hex: #253569
Bay of Many
Hex: #275285
Jordy Blue
Hex: #96d1f2
Punch
Hex: #dd5132
Tulip Tree
Hex: #eb9c3d
typography.
HEADER - RALEWAY BOLD ITALIC
BODY TEXT - SOFIA PRO REGULAR
The Expert In Your Corner For Free.
abcdefghijklmnopqrstuvwxyz
012345679*-+/#@{}<>
We offer free, confidential in-person and over the phone assistance in multiple languages to help you find a plan that best fits your needs.
abcdefghijklmnopqrstuvwxyz
012345679*-+/#@{}<>
characters.
Brand characters are standing up to be a reliable, and often a more human alternative to using celebrity ambassadors.
To give the brand personality, I designed characters that illustrate the employees that work in the offices across Southern California.
website design.
about.
EnrollCA was created to give clients another option to see the same plans and prices as Covered California with no extra costs. After looking over options, they are free to reach out to Collective:Choice's sales agents or schedule an over-the-phone appointment.
creation.
I constructed the logo, user interface, and experience designs for enrollca.com. The website was created in collaboration with the team's web developer. And, the website is managed through WordPress.
"shop and compare" application.
Doing research on competitors' tools to persuade leads to sign up for healthcare, I worked with a website developer to create an app within enrollca.com that leads to see if they are eligible for financial help and which plans are available in their area.
creation.
For collectivechoice.com, I designed the content and manage the website on a daily basis updating it with current information about health plans, enrollment dates, and more.
social media posts.
print
material.
translations.
Collective:Choice assists in multiple languages: English, Spanish, Korean, Vietnamese, and Hindi. The marketing material is translated into different languages with input from language speakers, not just Google Translate.
exterior/interior
design.
For the Collective:Choice locations, I have created designs to bring attention to the exterior of buildings like window decals, murals, and banners. I have created posters, brochures, and coordinated interior designing to advertise the services, while adding aesthetics to the space.
OLD LOOK
NEW LOOK
facebook ads.
During Open Enrollment Period, Collective:Choice uses Facebook ads advertising the free assistance the company provides for those interested in renewing or enrolling with Covered California.
google
ads.
Google ads are also ran to bring additional brand awareness.
From years of experience doing email campaigns for numerous companies, I code each email through HTML. I perform A/B testing to see which subject lines, call-to-actions perform the best.
email campaigns.
campaign.
“Get Covered/Stay Covered”
Covered California’s open-enrollment campaign focused on the intersection of the COVID-19 pandemic and insurance coverage, with 2 million Californians receiving masks emblazoned with the message “Get Covered/Stay Covered."
I participated in the social media campaign to persuade Californians to wear their mask to help fight COVID-19.
partnerships.
To build brand awareness, Collective:Choice partnered up with physicians and their offices by offering their patients an outlet to receive assistance with their health insurance needs.
Also, the brand partnered with brands and insurance companies by having on-site health insurance agents assist for the day.
In my role, I created the marketing material and print material the agents give to clients.
company acquisition.
Through extensive branding and marketing of Collective:Choice. The company was recognized as a potential acquisition by Alera Group, a national insurance and financial services firm.
I worked closely with the CEO, George Balteria, to create a presentation that led to the multi-million dollar acquisition.
For more information on the acquisition, click here.