story.
Covered California is a free service that helps Californians access brand-name health insurance through the Affordable Care Act.
I was brought on to ensure franchise enrollment centers operating under the Covered California name followed brand guidelines and achieved success.
social media.
Before my role as a regional marketing manager, I created marketing assets for Covered California's social media as a designer.
collective:choice.
As Regional Marketing Manager, I oversaw Collective:Choice, one of the franchise enrollment centers.
The agency is recognized as one of the top five health insurance agencies in California.
branding.
There was no website or true brand presence before I received the account in 2019.
My first task was to aid in brand recognition. I set up the guidelines for typography, palette, and imagery.
logo rework.
OLD LOGO
NEW LOGO
palette.
Blue recharges energy, heals emotions, and gives balance. While orange is energetic, friendly, and active.
Astronaut
Hex: #253569
Bay of Many
Hex: #275285
Jordy Blue
Hex: #96d1f2
Punch
Hex: #dd5132
Tulip Tree
Hex: #eb9c3d
typography.
HEADER - RALEWAY BOLD ITALIC
BODY TEXT - SOFIA PRO REGULAR
The Expert In Your Corner For Free.
abcdefghijklmnopqrstuvwxyz
012345679*-+/#@{}<>
We offer free, confidential in-person and over the phone assistance in multiple languages to help you find a plan that best fits your needs.
abcdefghijklmnopqrstuvwxyz
012345679*-+/#@{}<>
characters.
Brand characters are standing up to be a reliable, and often a more human alternative to using celebrity ambassadors.
To give the brand personality, I designed characters that illustrate the employees that work in the offices across Southern California.
website design.
about.
EnrollCA was created to give clients another option to see the same plans and prices as Covered California with no extra costs. After looking over options, they are free to reach out to Collective:Choice's sales agents or schedule an over-the-phone appointment.
creation.
I constructed the logo, user interface, and experience designs for enrollca.com. The website was created in collaboration with the team's web developer. And, the website is managed through WordPress.
"shop and compare" application.
Doing research on competitors' tools to persuade leads to sign up for healthcare, I worked with a website developer to create an app within enrollca.com that leads to see if they are eligible for financial help and which plans are available in their area.
creation.
For collectivechoice.com, I designed the content and manage the website on a daily basis updating it with current information about health plans, enrollment dates, and more.
social media posts.
print
material.
translations.
Covered California’s enrollees speak many different languages, so it’s important that marketing materials reflect that. I worked closely with language experts to ensure translations were accurate and culturally appropriate, not just relying on Google Translate.
exterior/interior
design.
I designed exterior visuals like window decals, murals, and banners to draw attention to enrollment center locations. Inside, I created posters, brochures, and coordinated interior design to promote services while enhancing the overall look and feel of the space.
OLD LOOK
NEW LOOK
facebook ads.
During Open Enrollment, franchise enrollment centers like Collective:Choice ran Facebook ads promoting their free assistance for those enrolling or renewing with Covered California using marketing assets I created.
email campaigns.
campaign.
“Get Covered/Stay Covered”
Covered California’s open-enrollment campaign highlighted the link between COVID-19 and health coverage, distributing 2 million masks with the message “Get Covered/Stay Covered.” I contributed to the social media efforts, encouraging Californians to wear masks and protect their communities.
partnerships.
Enrollment centers partnered with doctors' offices and insurers like OSCAR to offer on-site help with health insurance. I created the marketing and print materials agents used for promotional events.
