top of page
Starz 3.png

story.

STARZ is an American premium cable and satellite television network that showcases diverse perspectives through bold storytelling. It is owned by Lions Gate Entertainment and features theatrically released movies and original TV series.

shiningvale.webp

role.

As a design director, the responsibilities  include developing interactive and digital assets for brand campaigns.

376374133_1351821892418176_6388943229271721493_n.jpg

content creation.

In this role, I collaborate with influencers and actors from Starz's shows to create social content to promote the network.

Photo with Gail Bean

from TV Show, P-Valley

anigif_sub-buzz-3795-1657152459-1.gif

experiential.

Raising Kanan Premiere Promo.

The event at Chelsea Factory in NYC included a red carpet, a Raising Kanan screening, a 90s hip-hop band, a rap cypher, custom cocktails, light bites, a basketball court photo moment, and a DJ keeping guests dancing all night.

Escape to Shining Vale & Lou The Goat

STARZ hosted an event "Escape to Shining Vale" at New York Comic Con inspired by the horror comedy series. Due to an actors' strike, "Lou The Goat," a mysterious character from the show was featured to promote Season 2.

The Goat.png
Gradient Background

influencer campaigns.

site design.

Untitled design (38).png
Gradient Background

social static.

social video.

A Typo? Or, Just Good Marketing 👀

 

A trailer for Raising Kanan's Season 3 mistakenly mentioned "Season 4," leading to increased engagement after fans noticed the error. The post became one of STARZ's most viral in 2023, with over 100,000 views and nearly 200 shares on TikTok.